February 6, 2007
Connecting with Her In this month's newsletter, you'll read how powerful women are as consumers, (in the "Did You Know?" column). So, how can you make sure that your message is relevant to, and respectful of, her? By understanding that women have different Personal Values than men. A woman's highest Personal Value is developing and [...]
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February 6, 2007
Women … Why You Need Them Women are powerful consumers. Comprising 51% of the U.S. population, women are the key decision-makers for 83% of all goods and services that enter her household. Women are responsible for $6 trillion in spending. They make 62% of all car purchases, buy 75% of all over the counter medications, [...]
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