Posts tagged as:

starting a business

Business Case Studies as Effective Promotional Tool

April 7, 2011

When you were starting a business, you might have read some case studies from other entrepreneurs or companies related to your industry of choice for ideas and inspiration. Now that you have established your small business, perhaps it is time for you to contribute your own case study. A well-written case study can be a [...]

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“Ruralsourcing” Gaining Traction Among Small Businesses

March 25, 2011

Surprisingly, more businesses are now outsourcing to contractors in smaller cities (called “ruralsourcing“) than those based in larger cities. The recession and persistent unemployment are pushing people to think outside the box for employment opportunities, such as signing on as freelancers and contractors with sites like oDesk, who conducted the study. You can read more [...]

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Another Reason Why Now is the Time to Start a Business

March 23, 2011

While it may never seem like a good time to become an entrepreneur starting a business, the study from the White House that shows that there is still an income gap between the sexes may be the incentive some women need to become an entrepreneur.  While the pay scale is still unfair in business organizations, [...]

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Using Facebook to Market Your Local Business

March 16, 2011

When you are starting a small business from home, one of the most important questions to ask yourself is how you are going to effectively market your product or services.  A new survey from MerchantCircle found that 70% of local business owners in the U.S. use Facebook as a marketing tool, which is up 20% [...]

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Creating a Code of Ethics for Your Small Business

March 9, 2011

You’re starting a business and you have everything you need–starting capital, inventory, a business plan, a bookkeeper, perhaps even an assistant. But wait! You are missing one very important thing: a code of ethics. Every small business owner should take the time to draft a policy that outlines the ethics and morals that will define [...]

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Hiring a Freelancer

March 8, 2011

At Wild WE, we can’t say it enough–outsource, outsource, outsource! Starting a business is a daunting task and whether you want to admit it or not, you need help. A smart business tool for entrepreneurs to consider using is freelance help.  Many entrepreneurs think they can do it alone, but what they don’t realize is [...]

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Up in Flames: How to Respond to Angry Comments

March 7, 2011

When starting a small business, one of the biggest fears many owners have is receiving negative comments about their products or services.  With blog comments open, public Yelp reviews, and other forums available for angry Internet users to write their worst, most businesses will find themselves in the middle of a smear campaign at one point [...]

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Where Are All the Women?

March 2, 2011

For women starting a business, here is an interesting piece of news.  In the Global Student Entrepreneur Awards, only 25 of the 145 competitors were women.  So we have to ask, just where are all the women? If women entrepreneurs are outpacing men in small business, then why aren’t they competing more for funding? An [...]

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5 Steps to Picking Your Second-in-Command

March 1, 2011

Women entrepreneurs know the importance of assembling an effective and intelligent team.  All businesses understand that hiring someone they can trust and rely on as their second-in-command is essential.  However, picking that second-in-command isn’t always an easy task.  Inc.com recently published an article identifying 5 steps to picking your 2IC.  The tips range from hiring [...]

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Understanding Social Media Marketing

February 28, 2011

For women starting a business, understanding social media marketing can help take a business to the next level.  By putting a content marketing plan and social media campaign into place, a business can not only expand, but they can gain higher-end clients who spend more, therefore elevating the bottom line. The Girl Scouts are a [...]

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